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Multiple network models for complex online social network analysis – Syllabus
Matteo Magnani, Institute of Information Science and Engineering (ISTI), CNR, Italy
Luca Rossi, Dept. of Communication Studies and Humanities, University of Urbino, Italy
Tutorial summary
The last two decades have witnessed the proliferation of several Social Network Sites (SNSs).
While it is not clear whether only one or few big SNSs will survive in the near future, or multiple
specialized services will still exist separately, we can claim that a model based on a single layer
of social connections will never be able to accurately describe our complex and layered online
social experience: while Facebook connections can explain a lot about a user’s social life, his/her
professional network may require an analysis of LinkedIn connections and his/her information
consumption practices might be better explained by looking at his/her Twitter network.
Decades before the advent of SNSs a similar layered scenario had already been described by
sociologists like Goffman for which individuals perform on multiple stages, creating a sort of
fragmented public personality whose different components relate to different audiences (and thus
networks) and anthropologists like Gluckman who observed human relationships characterized
by their multiplexity. While this view has been widely used by early digitalculture researchers, it
has not been regularly applied together with Social Network Analysis (SNA) methods to study
online SNSs.
However recent works have redefined the foundations of multilayer network models highlighting
the opportunity to apply SNA approaches to a wide range of complex social relationships as well
as study the mutual influences between different coexisting networks.
This tutorial will review the main theoretical models, data gathering methods and analytical tools
to deal with multiple networks and to understand how a multilayer network perspective may
change our knowledge of user behaviours. Multiple online network analysis is a recent and
growing field, with longstanding theoretical bases rooted in classical sociological analysis and
multiplex social network analysis methods. As such, it presents numerous research opportunities both for experienced researchers and young academics looking for a field of
specialization.
Prerequisites and outcomes
Participants will benefit from a general knowledge of the basic concepts in Social Network
Analysis, in particular centrality measures. However, the required concepts will be briefly recalled
as needed during the tutorial.
The main intended learning outcomes are the following:
Know the historical roots of multiple network analysis.
Recognize the specific aspects emphasized by different models for multiple networks.
Theorize the main sociocomputational challenges of multiple network analysis.
Perform multiple network analysis tasks on real data.
Identify the most promising research directions in the area.
Detailed course description
The tutorial is divided into five main sections. We indicate the general topic of each section with a
few selected suggested readings a more exhaustive list will be distributed to the participants
during the tutorial.
1) Historical foundations of Multiple Network Analysis
While the topic of multiple network analysis has recently seen a rise in general interest, largely
consequent to the new wave of interest that has been addressed to single layer networks from
many different research fields, it can be rooted into a longstanding research tradition. In order to
introduce the topic we will examine the early literature that in many different research areas (from
anthropology to sociology) considered the multiplex nature of human beings. These studies,
spanning several kinds of communication, have introduced the idea that it may not be
methodologically correct to analyze a partial network by isolating just a specific kind of tie.
Starting from these premises we will show how social sciences have often considered
multiplexity even out of the context of social network analysis.
Suggested readings:
Skvoretz J and Agneessens F (2007) Reciprocity, multiplexity, and exchange: Measures. Quality
& quantity, Springer, 41(3).
Minor MJ (1983) New directions in multiplexity analysis. Applied network analysis.
2) Models & measures for Multiple Networks
In this section we will introduce the main models and measures. We will briefly review models
allowing multiple node types (also called heterogeneous or multitype networks), models allowing
multiple relationship types (also called multidimensional networks), multislice models and
models explicitly representing the coexistence of multiple networks (also called multilayer(ed)
or multistratum networks). Then we will focus on the main measures. Here we will introduce two
different approaches, respectively reducing multiple networks to a single traditional network and
keeping the layers separate. We will define and exemplify degree and neighborhood centrality,
dimension relevance, multilayer distance.
Suggested readings:
Berlingerio M, Coscia M and Giannotti F (2011) Finding and Characterizing Communities in
Multidimensional Networks. In: 2011 International Conference on Advances in Social Networks
Analysis and Mining, IEEE computer Society.
Magnani M and Rossi L (2011) The MLmodel for multilayer social networks. In: The 2011
International Conference on Advances in Social Network Analysis and Mining, Los Alamitos, CA,
USA, IEEE computer Society.
3) Formation & Evolution of Multiple Network
Network formation models are among the most important tools in Network Science and Social
Network Analysis. A typical application of artificially generated networks is to provide null models
that can be used to test new measures and make comparisons with real networks, so that
significant patterns can be highlighted in the real data. In addition, these models are useful to test
hypotheses on the dynamics underlying network evolution. However, most existing generative
models have been developed to describe the evolution of single networks. In this section we will
review some very recent works modelling the coevolution of multiple networks.
Suggested readings:
B. Podobnik, D. Horvatić, M. Dickison, and H. E. Stanley (2012) Preferential Attachment in the
Interaction between Dynamically Generated Interdependent Networks, Europhys. Lett. (EPL) 100,
50004
Magnani M and Rossi L (2013) Formation of multiple networks. In: Social Computing,
BehavioralCultural Modeling and Prediction, Springer.
4) Clustering & Community detection in Multiple Networks
Although several community detection algorithms for single social networks exist, the discovery
of communities spanning multiple networks is still a largely unexplored topic. At the same time,
some recent works have identified new computational approaches to tackle this complex
problem. In this section we will present a selection of community detection methods for multiple
networks, highlighting the research context where they emerged and showing applications to real
data.
Suggested readings:
Mucha PJ, Richardson T, Macon K, et al. (2010) Community Structure in TimeDependent,
Multiscale, and Multiplex Networks. Science, American Association for the Advancement of
Science, 328(5980), 876–878, Available from: http://dx.doi.org/10.1126/science.1184819.
Brigitte Boden, Stephan Günnemann, Holger Hoffmann, Thomas Seidl (2012) Mining coherent
subgraphs in multilayer graphs with edge labels. KDD.
5) Multiple Network Data: Retrieval and Ethical issues
The collection of well structured multiple network data can be a difficult task. Within this last part
of the tutorial we are going through some of the related problems. We will also present some
available multiple network datasets. At the same time we will present some thoughts on the
practical and ethical aspects involved in multiple network data collection.
Biographies
Matteo Magnani graduated in Computer Science at the University of Bologna in 2002 (110/110
with mention). He studied at the University of Marne la Vallée (undergraduate level) and the
Imperial College London (postgraduate research level). In 2006 he obtained a PhD in Computer
Science (Bologna) where in 2011 he also graduated in Violin (110/110 with mention). He has
received a Rotary Prize for the best student of the Science Faculty (UniBO), and his mother is
very proud of him (or at least this is what she officially says). Until May 2012 he was an assistant
professor (RTD) at the Dept. of Computer Science, University of Bologna and he has held a
position at research assistant professor level at the Data Intensive Systems group, Dept. of
Computer Science, Aarhus University, Denmark. He is currently at KDD Lab, ISTI, CNR, Pisa
(Italy), and since August 2013 he will be Associate Professor at the Department of Computing
Science, Uppsala University, Sweden.
His main research interests span Database and Information Management systems, specifically
uncertain information management and multidimensional database queries, Network Science
and Social Computing. He has written around 1.5 Kg of papers on these topics (when printed on
heavy A4 size sheets). He has several years of teaching experience and has obtained the
Pedagogical Training Certificate at Aarhus University.
Luca Rossi is Assistant Professor of Media Analysis at the Department of Communication
Studies and Humanities, University of Urbino Carlo Bo, Italy. He works on SNA techniques
applied to Social Media data and to the analysis of audience practices. He presented his work in
many international conferences, among others: IR, SBP, ASONAM, SunBelt, ICWSM. He has
teaching experience both at undergraduate level where he teaches Sociology of New Media and
Media Analysis and at the graduate level where he teaches Social Network Analysis techniques
as a compulsory class of the PhD program in Sociology of Communication at the University of
Urbino. Since August 2013 he will be at IT University in Copenhagen, Denmark.
Matteo and Luca have a growing experiences in the field. In 2011 they won the Best Paper
Award at the ASONAM conference for their seminal paper “The MLmodel for multilayer social
network analysis” where they defined concepts and methods to study multilayer online social
networks. In 2012 they organized the first International Workshop on Complex Social Network
Analysis, they are organizing the Symposium on Multiple Network Analysis and Mining (satellite
event of NetSci 2013) and they have authored the entry on Data Structures and methods for
mining multiple social networks for the upcoming Encyclopedia of Social Network Analysis and
Mining (Springer). Putting together two different backgrounds (respectively, computational and
sociological) they will also be able to provide insights on opportunities and challenges of doing
interdisciplinary research on these topics. Together, they have successfully attracted funding
from Working Capital (Telecom Italia), PRIN and FIRB (MIUR Italian Ministry for education,
University and Research) schemes.
Contact information
Matteo Magnani: ISTI, CNR, Via Moruzzi 1, Pisa, IT. email matteo.magnani@isti.cnr.it, phone +39
333 3833579.
Luca Rossi: Dept. of Communication Studies and Humanities, Via Saffi 15, 61029 Urbino, IT.
email luca.rossi@uniurb.it phone +39 0722 305726
Upcoming conferences and activities
After some quite time we can now update the list of the upcoming event and presentations. March will be a busy period with a major conference and two very interesting workshops where we are going to presents the new research lines we’re carrying on this year. Between the 12th and the 18th of March we are going to attend the XXXII Sunbelt conference at Redondo Beach, CA. During the conference we’re presenting some new empirical data about on the Multy-Layer Model for SNS analysis.
As soon as we’ll be back in Europe we will attend the 2nd Düsseldorf Workshop on Interdisciplinary Approaches to Twitter Analysis (#diata12) where we will introduce our new research aimed at understanding how the Twitter network structure evolves according to the social interaction that takes place between the users (we hope to be able to post more about this really soon).
After some quite time we can now update the list of the upcoming event and presentations. March will be a busy period with a major conference and two very interesting workshops where we are going to presents the new research lines we’re carrying on this year. Between the 12th and the 18th of March we are going to attend the XXXII Sunbelt conference at Redondo Beach, CA. During the conference we’re presenting some new empirical data about on the Multy-Layer Model for SNS analysis.
As soon as we’ll be back in Europe we will attend the 2nd Düsseldorf Workshop on Interdisciplinary Approaches to Twitter Analysis (#diata12) where we will introduce our new research aimed at understanding how the Twitter network structure evolves according to the social interaction that takes place between the users (we hope to be able to post more about this really soon).
Information monitoring, propagation analysis and community detection in Social Network Sites
[Italian version]
We are happy to announce that the SIGSNA team has just been awarded of some new research funds. The funds coming from the FIRB – future in research – funding action of the Italian Minister of Research and University are awarded only to young researcher under the age of 32 yo.
Our research project: “Information monitoring, propagation analysis and community detection in Social Network Sites ” brings the work we’ve done so far to a next level aiming at working within a multiple SNSs scenario.
The main objectives of this project are:
1) The development of monitoring tools and models, to filter relevant messages among millions of textual interactions and to identify distributed conversations made
of these messages.
2) The study of how information propagates in SNSs, following complementary approaches: the evaluation of mathematical propagation models on real data, the
identification of propagation patterns and the development of sociological models to explain these patterns.
3) The definition of new metrics to provide meaningful descriptions of large SNSs and their application to identify communities and other relevant structures hidden
inside the networks.
The project – as well as the SIGSNA prject – is based on a collaboration between the Department of Communication Studies of the University of Urbino and the Department of Computer Science of the University of Bologna.
The length of the FIRB research funds (3 years) and the large amount of funds (approx. 760K USD) will allow us to move deeper into the direction of high performance computing techniques applied to social network data. This is a research direction that we barely started and that seems to be quite promising.
[eng version]
Siamo estremamente felici di comunicare che il gruppo di ricerca SIGSNA ha vinto un importante finanziamento FIRB (futuro in ricerca) riservato ai progetti di ricerca presentati da ricercatori non strutturati con meno di 32 anni. Il progetto che abbiamo presentato si configura come un evoluzione di molte delle linee di ricerca che abbiamo portato avanti fino a questo momento. Al tempo stesso la lunghezza e l’importo del finanziamento (3 anni e ca 560mila € in totale) ci permettono di progettare un nuovo e più avanzato livello.
La sfida è infatti quella di analizzare un contesto estremamente complesso senza ridurlo ad un unico ambiente digitale ma affrontando l’intero ecosistema digitale. Ovviamente in quest’ottica alcuni dei lavori che abbiamo sviluppato fin ad ora (come il ML-model) insieme all’utilizzo di tecnologie HPC ci saranno di grande aiuto.
PRIN: Online social relations and identity: Italian experience in Social Network Sites.
We are happy to announce that the SIGSNA team is now officially part of a larger research group, counting 5 Italian universities (University of Urbino, University of Bologna, Catholic University of Milano, University of Bergamo, Calabria University), that has recently been awarded of PRIN research funds for the project: Online social relations and identity: Italian experience in Social Network Sites.
PRIN (short for the Italian version of: Research project of national interest) funds are awarded to large research group working of high level projects. The Online Social Relations and Identity project aims at investigating how social relations are reshaped and constructed Online. The research will focus on Italian people and will use Social Network Sites (SNS) as selected online environment for observation. Research methodology will be based on an advanced interdisciplinary approach based both on quantitative computer-driven analysis and on qualitative sociological analysis. This is obviously where all the expertise we’ve collected within the SIGNSA group will be most valuable.
The main research questions of the project are:
– What kinds of communication practices support social relationships in SNSs?
– What is the role of media production, fruition and sharing in this context?
– What kinds of practices support the public self-narration of users’ identity in SNSS?
– How is the distinction between private and public space being reshaped in SNSs? How this distinction in strategically used by users?
– How emotional relations (such as friendships or family) are redefined in SNSs?
In addition to that, since the research will use a large amount of automatically extracted data form SNS, a methodological question will be risen:
– What is an effective way to combine computer-based analysis of large quantity of SNS data with in-depth sociological interviews?
While ad ad hoc web site of the project will be established soon, we’re keeping publishing any relevant update also here.
Ustation interviews Matteo about the SIGSNA project
Ustation – national webzine about university – recently made a long interview with Matteo about the SIGSNA project. The interview (in Italian) is available on their website and can be listened here:
SIGSNA research: brochure
We’ve recently done a small brochure to present our recent researches. If you want to download it and enjoy our cool visualizations there’s the PDF file.Abbiamo appena realizzato una piccola brochure di presentazione del progetto SIGSNA e di alcune sue aree di ricerca. Se la volete scaricare la trovate qui: [PDF]
SIGSNA TwitterGet: a Twitter downloading tool
When we started our researches on Twitter propagation we, as many others, used the well known Twapperkeeper service in order to save and download Tweets. Later we moved toward an ad hoc solution which was highly customised for our specific needs and infrastructure.
Recently due to a change in Twitter policy Twapperkeeper removed the export and download capability, leaving many researchers without an important research tool.
We then decided to share a simplified version of our system that should be able to run properly on many systems. You can download it from the tools page. The attached manual should explain everything you need to know to install and use the system.
Please note that this is an alpha version so please give us feedback or request for new functions.
We really hope this will help many researchers looking for a (relatively) simple to installa alternative to Twapperkeeper.
#rifarelitalia dynamic ReTweet Chain
[Italian]
“Per Rifare l’Italia” was a conference hold in the Italian Lower Chamber (Campera dei Deputati) on Feb. 2 2011, organised by Telecom Italia – Working Capital about the strategies to bring a higher level of innovation in Italy (the hashtag sound like “rebuilding Italy). Keynote speaker was Edmund S. Phelps (winner of the 2006 Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel), You can read the full transcript of his speech here.
Following the official hashtag we have done this short animation that clearly show the dynamic evolution of the ReTweets related to the event. It is interesting to point out that while during the conference there was a good level of activity (most due to a numbers of blogger live tweetting the event) very few interactions happens during the afternoon.
From a technical poing of view the video (made with Gephi) shows only the ReTweet chains of the messages with the #rifarelitalia official hashtag. Both size and colour of the nodes indicate the Degree centrality of the node.
[English Version]
“Per Rifare l’Italia”, evento organizzato il 2 Febbraio 2011 da Telecom Italia presso la Camera dei Deputati, ha visto la partecipazione del premio Nobel per l’economia Edmund S. Phelps. La visualizzazione che qui proponiamo – basata sui tweet contenenti l’hashtag ufficiale #rifarelitalia – mostra le dinamiche di propagazione dei messaggi durante l’evento (decisamente elevate) e – al tempo stesso – come al termine dell’evento gran parte della propagazione in rete tenda ad esaurirsi.
Da un punto di vista tecnico il video – realizzato con Gephi – mostra la rete dei ReTweet (l’aggiustamento è dei nodi è ottenuto tramite l’applicazione di un Force Atlas Layout) su intervalli temporali di un’ora. Sia le dimensioni che l’intensità di colore dei nodi sono calcolare sulla base della degree centrality del nodo stesso.